At a time when its social networking rivals are racing to promote more real-time sharing, Snapchat is turning its attention to the past. The company today introduced Memories, a way of saving and sharing old snaps in a private archive inside the main app. This is a significant shift for the famously ephemeral app. Many consider Snapchat as the most authentic social network — and that has been driven in large part by the fact that users feel safer sharing there, because there is no permanent record of their activity. With Memories, Snapchat has entered a new era — and we might be sorting out the implications for quite some time.
What are the implications of this new development? What would be the benefits? What would be the unknown pitfalls? What would the repercussions be for the young adults in our country?